Skip to main content
Home - Reade

All News Company News

Reade Advanced Materials Unveils a New Logo, Embracing its Legacy and Exciting Future

Decorative Cube Image


With a legacy spanning over five generations, Reade has established itself as a trusted name in the chemical distribution industry. As a family-owned and operated business, Reade understands the importance of evolving and staying at the forefront of the ever-changing market dynamics.

The new hand-illustrated logo is a testament to Reade’s dedication to craftsmanship and attention to detail. The bespoke font adds an elegant touch, while the timeless “Reade blue” color, which has been an integral part of the brand for over 40 years, remains intact.

However, the new look goes beyond aesthetics. It symbolizes the thoughtfulness and care Reade puts into every aspect of its business practices. The fifth generation of leaders carries forward the energy and passion of their predecessors, striving to surpass expectations and go the extra mile for customers.

Rest assured, while the Reade brand may have a fresh new look, its unwavering commitment to excellence, quality products, and outstanding customer service remains unchanged. Reade continues to build upon its 200-year legacy, serving customers with the same dedication that has made it a global leader.

“Reade Advanced Materials is thrilled to unveil our refreshed brand identity, symbolizing the next chapter in our company’s journey,” says Elisabeth Reade Law, a 5th generation leader, and Director of Marketing at Reade Advanced Materials. “Collaboration with our valued agency, KSA Marketing, has been instrumental in bringing our vision to life. The comprehensive brand analysis and meticulous design process have resulted in a more professional and contemporary brand identity that truly captures the exciting trajectory of our company. In the coming months, we look forward to gradually rolling out new branding across our various assets, further strengthening our position as a leader in the chemical distribution industry.”


Reade invites customers, suppliers, and service providers to celebrate this milestone and join them as they shape the future of chemical distribution. Exciting things are on the horizon, including the upcoming launch of Reade’s new website this fall. Stay tuned for more information and be part of the journey as Reade unveils its latest enhancements to the customer experience.

For more information about Reade Advanced Materials and its extensive history in the chemical world, please visit its history page here.


Reade Advanced Materials is a 200-year-old plus metal powder supplier and represents over 2,000 manufacturers worldwide with a diverse inorganic product line. READE also offers toll processing and packaging services for metal powders from two facilities in The Americas. As your metal powder supplier, READE offers one of the largest portfolios of specialty chemical solids. The materials are available in an extensive range of forms including sheet, foil, film, lump, powder, rod, wire, and tube.


Director of Marketing
Elisabeth Law, +1-401-433-7000