Skip to main content
Home - Reade

All News Company News

Unveiling the New A Seamless Blend of Functionality and Aesthetics

Decorative Cube Image
New on laptop

We’re thrilled to announce the launch of our revamped website at Reade Advanced Materials, a culmination of meticulous planning, technical prowess, and a deep understanding of user needs. As we transition to a more powerful platform, we’re ushering in a new era of user experience that goes beyond the surface. 

Functional Enhancements: Boosting Performance and Accessibility

  1. Rapid responsiveness for a Seamless Experience: Our new website is engineered for speed, ensuring swift loading times across all devices. Mobile users and those with slower connections will now enjoy a frustration-free browsing experience, reducing bounce rates and keeping visitors engaged.
  2. Revamped Request for Quote (RFQ) Process: Our RFQ process has undergone a complete overhaul. The user experience has been enhanced, making it easier for customers to submit their inquiries for multiple products, not just one. This not only streamlines the purchasing process but also provides our sales team with richer information, empowering them to better serve our customers.
  3. ADA Compliance: Prioritizing inclusivity, we’ve adhered to the Web Content Accessibility Guidelines (WCAG) for ADA compliance. This ensures that our website is accessible to everyone, creating an equitable user experience and mitigating potential legal risks associated with non-compliance.

Design/Aesthetics: A Visual Evolution

  1. Data-Driven Design Decisions with User-Centric Focus: Over the last decade, we’ve meticulously analyzed data to understand optimal conversion layouts and enhance the overall user experience. What sets us apart is not just the numbers but our commitment to listening to you, our valued clients. We’ve used data not only to make the best product but also to address what matters most to our customers. Your feedback has been instrumental in shaping a website that goes beyond industry standards, ensuring a seamless and user-friendly experience tailored to your needs.
  2. Embracing Heritage with Character: Unlike scrubbing away the past, our new site embraces Reade’s rich history. Through vibrant colors, engaging imagery, and a dedicated section highlighting our journey, we’re bringing character to our online presence. This is a testament to our commitment to transparency and authenticity.
  3. Modern Design with a Personal Touch: The design of our new site exudes modernity while retaining the caregiving nature that defines Reade. We want every visitor to feel a connection rather than just completing a transaction. The evolution of our site mirrors the essence of a family business, creating a welcoming environment for our customers.

In conclusion, the launch of our new website represents a significant milestone for Reade Advanced Materials. It’s not just a visual upgrade; it’s a commitment to providing an enhanced user experience, fostering inclusivity, and showcasing the unique personality of our business. We invite you to explore the new Reade online – where functionality meets aesthetics in perfect harmony.

About Reade Advanced Materials

Reade Advanced Materials is a renowned global distributor of specialty chemical solids. Backed by a history steeped in chemistry since 1873, Reade combines its chemical roots with supply chain mastery and customer service innovation. With an extensive inorganic product line and ISO 9001:2015 certification, Reade excels as a global distributor, toll processor, and packager.


Director of Marketing

Elisabeth Law, +1-401-433-7000